Descrizione
Delivering the dream. Cultural relevance, product desirability, customer engagement: strategy and execution for fashion and luxury. Delivering the dream. Cultural relevance, product desirability, customer engagement: strategy and execution for fashion and luxury
Dettagli Bibliografici
EAN ISBN-13:9791280623805
Titolo:Delivering the dream. Cultural relevance, product desirability, customer engagement: strategy and execution for fashion and luxury
Autore: Erica Corbellini , Tomaso Galli
Editore:Bocconi University Press
Data Pubblicazione:2026
Collana:Bup trade
Pagine:268
Genere:gestione e servizi ausiliari
Classificazione:Vendite e marketing
